Keep 100% of every sale
Stop handing 3% of your hard work to the card companies. With Dual Pricing, the small card fee is built into the card price — so the merchant pays 0% in processing fees. You keep what you earn.
No monthly fees to start · Free reader · Set up the compliant way
How Dual Pricing works
It's the same thing you see at the gas pump — one price for cash, one for card. The card price quietly covers the processing fee, so you stop paying it.
We set your two prices
Your menu shows a card price and a slightly lower cash/debit price — clearly, the way the rules require. We handle the setup.
The customer picks how to pay
Pay by card? They pay the card price, which covers the fee. Pay cash or debit? They get the lower price. Either way is fine by you.
You keep ~100% of the sale
The card fee is already covered, so what hits your bank is what you charged — not what's left after processing takes its cut.
See what the card companies are costing you
Every swipe on standard rates skims a few percent off the top. Over a year, that's real money — a new truck, a hire, a vacation. Dual Pricing hands it back.
- You pay 0% in card feesThe card price covers the processing cost, so the money that used to disappear in fees stays in your pocket — on every single job.
- Customers barely noticeThey already see it at the gas pump and corner store. Card customers pay the card price; cash and debit customers pay a little less. Their choice.
- You can't get this on Square's siteThis Dual Pricing setup is exclusive to our office. Sign up anywhere else and you'll pay the standard processing fees out of your own margin.
- Set up the right wayDual pricing is allowed in all 50 states when it's displayed correctly. We set it up and give you the signage so you're compliant from day one.
Your Dual Pricing savings
Drag to your average monthly card sales.
Fees on standard rates
$435
gone every month
With Dual Pricing
$0
you keep it all
That’s up to
$5,220/yr
back in your pocket
Estimate based on a ~2.9% processing rate. Your actual rate varies. With Dual Pricing the card fee is covered by the card price, so the merchant keeps ~100%.
Standard rates vs. Dual Pricing
Dual pricing is permitted in all 50 states when prices are displayed correctly; we provide compliant setup and signage. Customers paying by credit card pay the posted card price; cash and debit customers pay the lower price. Figures are illustrative estimates.
The honest answers
Yes. Dual pricing is simply posting two prices — a cash price and a card price — and letting the customer choose. Because it's a true posted-price choice (not a hidden 'surcharge'), it's allowed in all 50 states when it's displayed correctly. We set it up and give you the signage so you stay compliant.
Almost never. People see dual pricing every day at gas stations and shops, and most happily tap a card and move on. The ones who'd rather pay the lower price just use cash or debit — and you keep more either way.
A surcharge adds a separate fee on top at checkout, which is capped and even banned in a few states. Dual pricing instead posts two complete prices up front and lets the customer choose — which is why it's accepted nationwide. We set yours up the compliant way.
Debit and cash customers get the lower price. Only credit-card payments carry the card price that covers the processing fee.
No. This Dual Pricing program is exclusive to our office. If you sign up on squareup.com you'll be on standard rates and pay the processing fees yourself. Use our link and we'll get you onto Dual Pricing.
Yes — you get the full Square toolkit: tap-to-pay, a reader, invoices, next-day deposits, scheduling, and more. Dual Pricing just changes who covers the card fee.
Want it explained first?
Prefer to talk it through before you sign up? Tell us about your business and a specialist will walk you through Dual Pricing — no pressure.
- A free card readerTake swipe & chip cards out of the box — shipped to your door, often same day.
- A real person, not a robotA Square specialist calls you within 1 business hour to get you running.
- No fees, no contractStart on the free plan. Cancel anytime. No surprises.
Field pros across the country trust Square to get paid.
Operated by Provantage, an authorized Square partner. We earn a commission when you sign up with Square.
Stop paying the card companies.
Get on Dual Pricing and keep 100% of what you earn. It's free to start, and it's only available through us.
No monthly fees to start · Cancel anytime · No credit card required